With Internet connections becoming as common as phone lines, today almost every business, whether big or small, needs an online presence. The increase in demand for a share in online marketing has resulted in search engine optimisation (SEO) becoming the most preferred method for businesses to promote their products or services. A recently conducted research revealed that about 95% of consumers, prior to rushing to local high street stores, will go online first to learn more about a product or service they may need. This truly staggering percentage is quite an eloquent evidence of the importance of an enhanced web visibility for any business out there, whether online or offline.
Being the most rewarding, flexible and affordable of all Internet marketing methods, SEO is basically an ongoing process of ensuring your web site ranks as high as possible across all the major search engines. It doesn’t necessarily imply rewriting or redesigning of a web site (sometimes it does, though). SEO is more often about making very subtle changes, adding or modifying visible and invisible text (keyword-rich text), restructuring web site’s page tree, creating sitemaps and SEO-friendly links, etc. All these operations (collectively called “on-page optimisation”) make certain changes to the site to make sure search engines can read, understand and index it correctly. Another important aspect of SEO is off-page optimisation which as the term suggests means that SEO works are done outside the website pages. Off-page optimisation focuses on getting inbound links by implementing various link building strategies, such as directory submissions, article distribution, press release submissions, blog posting, manual link building, social bookmarking, social media optimisation and many more.
With SEO you will have people who are already ready to buy coming to your web site, that is, SEO is a targeted marketing model. Unlike traditional marketing methods, with their in-your-face approach, SEO allows you to target only those people who are already looking for a particular product or service. Therefore, people will be coming to your web site already ready to buy! And SEO will help them find you.
Another great advantage of online marketing is global reach. Once your website goes live, it becomes globally available to all Internet users. With traditional marketing you would have to select a medium (television, print, radio, etc) to target people in a particular region or nationally. If you also need to make sales on an international market, you would have to repeat the same in each region of every country you’re targeting. In the meantime, a £1,600 website is accessible to over a billion people.
Because more and more consumers are becoming Internet savvy, a definitive shift in the power of local shopping has moved online. And if your potential customers cannot find your business when they conduct a web search, they come to your competitors’ web sites. So if you put your business online and allocate a good deal of your marketing budget to SEO marketing methods, it will be an enormous boost to both your rankings and sales.
A well thought-out steady SEO plan is sure to handsomely pay off in the long run, but search engine optimisation can be quite tricky for anyone who lacks experience in the field. That’s why, unless you’re an SEO expert yourself, hiring an SEO agency is one of the most important investments an online business can make.
BullseyeMedia is a leading SEO agency in the UK, offering top-notch online marketing and advertising services at the most affordable prices. We’re a team of talented SEO professionals with an extensive experience in search engine optimisation, pay per click management services, SEO hosting, SEO web design and consulting.