Search engine copywriting is also called SEO copywriting. If you come across these words, they all mean the same thing. SEO copywriting is technical writing for an article posted on a website page that is designed to interest the reader and the search engines. A writer will write content to include search engine preferences in order to rank well on search results. Seo copywriting is basically the creative presentation of keywords.
SEO copywriting is a natural spawn of the internet but when it first started, nobody noticed. Early internet marketers discovered techniques to manipulated and work against search algorithms. They produced an over abundance of articles forced fed with keywords to the point of not making any sense at all. These would trick Google or Yahoo! into thinking the website was important because all the keywords would light up like Christmas lights on their radar. But the search engines soon caught up with these underhanded methods and have since put up guards to avoid this nonsense content with keyword abuse. SEO copywriting was an occupation that grew from this need. It became necessary to combine both quality content and keyword techniques to attract search attention.
These days, internet users and algorithms used by searches actively shun and flag website content that has obviously been over littered with keywords. The SEO has to be more focused on content rather than on the density of the keywords used in an article in order to get actual potential customers by ranking on search engines results. Keywords will never go away. A practiced SEO writer needs to know how to use keywords in spaced intervals in such a way that keeps a natural flow the reader will detect. Keywords with bad grammar should not be forced, natural and simple keywords should be preferred. This kind of complement with keyword use and content writing can be tricky. Because even if the keywords are awkward they need to be creatively integrated into content with out seeming out of place. The copywriter can treat the awkward keyword as a technical term with its own definition. Then increase its use through out the article as if it were a normal word or phrase.
This is really ridiculous, who would really believe that an awkward keyword was really a technical term? Most people actually. It really depends on the skill of the copywriter. And these techniques work in terms of real world money in your bank account. A skilled copywriter will instantly move your ranking to the top of search engine results. The internet users who click on your web pages will be a select target audience who will more easily convert into actual customers. The copywriter should write articles or content that will keep the interest of your website visitors. You need to grab their attention, and keep their attention. And content can not achieve that if it is not interesting and readable. Quality content will add credibility to your business. It will reflect on your company that you are an expert in your industry and know what you are talking about. This impresses internet users and convinces them to buy your products. Good, expert quality content will mean other websites will more likely link back. Regular readers will recommend the page, tweet and repost it on Facebook. Good content is an asset that will capitalize on itself and keep growing.
Copywriting is to the core about integrating targeted keywords and keyword phrases in a particular frequency (or density which is the technical term) through out the website content. Not just the content but also keyword tags, meta tags, descriptions, HTML code, links, and even picture links should not be overlooked. All this technical stuff must be in place combined with informative and authoritative articles that are easy to read. You have a winning combinations that will win you link backs from other websites and social media networks.
Here are some guidelines for search engine copywriters.
1. Do some research on what could possibly be the best keyword related to your article topic.
2. Write the article consciously with the keyword in mind.
3. Use the keyword in the title, the beginning of the article, the middle and the end. Making a uniformed distribution of keywords
4. Do not neglect to include the keywords in your tags and meta tags, and your article description or preview.
5. Include the keyword in the side bar, headings tab or subheadings. This will help your article be easier to navigate.
6. Find synonyms and words associated with your keywords and use them in your article as well. Try the free Google tool AdWords to make keyword suggestions that have high hit rates. Use the additional keywords where they fit into your article.
7. The normal spacing of keywords in an article is every 100 words.
The Great Advantages of Search Engine Copywriters
1. Copywriting is still one of the best ways to get high search engine ranking using keywords that have low competition.
2. If you hire a copywriter, you just pay them once. But the benefits are longer lasting and unpaid for. You do not pay for every click your website receives unlike more traditional and paid for advertising methods on the internet.
3. When a copywriter has helped your site reach the top of search engine rankings the correct way, the boost to your visitor count will only go up from there. As long as you keep content relevant.
4. More visitors will mean more customers.
The Bad Disadvantages to search engine copywriting.
1. You can only use keywords with low competition. Keywords that are too generic will not help the search engines find you.
2. Search engine copywriting is labour intensive and can be costly.
3. Small websites with few pages have no content to improve on for a search engine copywriter. The website first needs to be of a certain size to benefit from this service.
4. The engineers who write the search engine algorithms know everything your copywriter knows. They frequently rewrite algorithms to keep up with or get ahead of search engine copywriters. At any given time in the future, there is no guarantee that search engine copywriting will always work.
Source by Dee Banheh
